Twitter: Not the best way to reach teens, per Morgan Stanley

A fifteen year old intern at Morgan Stanley has determined that teenagers see Twitter as “pointless.”

According to an article in the Financial Times (and paraphrased at MobileInnovation.org):

“Teenagers do not use Twitter,” Mr. Robson is reported to have written. “They realise that no one is viewing their profile, so their tweets are pointless”. Moreover, he pointed out that teenagers, who typically don’t have flat-rate data plans, don’t want to use their valuable prepaid mobile phone airtime on micro-blogging. His remarks reinforce one of the criticisms sometimes levelled at Twitter – everyone is talking, but few are listening.

So if you’re trying to reach teens, evidently, your efforts are best exerted elsewhere….

Update: Here’s another great article on that 15 year old intern, Matthew Robson.