MarketingSherpa on Social Media Press Releases
14
Jul
2009
Did you think Social Media Press Releases (SMPRs) were just a silly trend? Think again. This new chart from MarketingSherpa shows that marketers are finding SMPRs very effective, particularly when it comes to sharing video.

Effectiveness of Multi-Media Content in Social Media Releases
The advantage of the SMPR is that it creates a web-based release from which reporters and bloggers alike can easily pick up your story, your video, your photos, and any other media you want to share for the purpose of promoting your story.
If you’re ready to make a serious shift into the social sphere with your PR efforts, give Again Interactive a call.