Archive for July, 2009

MarketingSherpa on Social Media Press Releases

14, Jul 2009

Did you think Social Media Press Releases (SMPRs) were just a silly trend? Think again. This new chart from MarketingSherpa shows that marketers are finding SMPRs very effective, particularly when it comes to sharing video.
The advantage of the SMPR is that it creates a web-based release from which reporters and bloggers alike can easily pick [...]

Twitter: Not the best way to reach teens, per Morgan Stanley

13, Jul 2009

A fifteen year old intern at Morgan Stanley has determined that teenagers see Twitter as “pointless.”
According to an article in the Financial Times (and paraphrased at MobileInnovation.org):
“Teenagers do not use Twitter,” Mr. Robson is reported to have written. “They realise that no one is viewing their profile, so their tweets are pointless”. Moreover, he pointed [...]

Laws of Social Media: 10 Twitter Commandments from Patricio Robles

7, Jul 2009

Sometimes, 140 characters can be just enough rope to hang yourself.
Of all the social media platforms out there, I’ve always found Twitter to be the most intimidating. It seems so harmless…a few casual lines in cyberspace to shout out to a friend, share your latest blog post.

But you can’t underesitmate the power of Twitter.  While [...]


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